It's always a good sign of the start of a new project when the "research' aspect means an excuse to browse the shops, particularly when it means visiting new places. The new 'Niche Brands' project resulted in taking a trip to Oxford and carefully analysing the shop interior of the Hobbs store. N.W.3, my designated brand is the sub-brand of Hobbs, aimed at the younger, stylish lady. The look is very much British heritage style with layering and slim-fit tailoring;
Wandering around the streets of Oxford, there was a definate vibe that the town centres on the University, and prides itself of being the oldest college, with the perfect mix of ancient and modern. It was the cute and cluttered market stalls which I favoured though.
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